Brandtoo

When Brands hold a special place in your heart and why not..

 on your skin!

Go nuts with my building exteriors

Why have we been brought up to see buildings of a certain colour structure? Check out Barbara Kruger and Bernard Tschumi's eye watering Construction Decò. 

Expose your creative nakedness

Whatever the mind can conceive, it can be created. This young painter below sure did conceive an unbelievably beautiful melting pot of paintings in an remarkable video. 

Watch it and take notes!! lol

Protest Video for Serious People

We are currently going through a pretty wild phase in the world and people seem so bogged down. We must learn to not only focus on worries but let our fun inner nature free. How? Just do something stupid today. This will tell your logic brain to chill out and feel better. 

Remember first comes our Health than comes everything else..

Creativity is my motto

How many times have we expected to have a nice day with a loved one and suddenly everything goes havoc with a wrong word said that had the power to create doomsday. 

You see the way we use words has a great impact on our life. We can use praise or we can kill, we can create admiration or allude invisibility.. 

"The Dreaming The Same" project that began with a group of students from Complot Escuela de Creativos in Barcelona were convinced that creativity can offer more than just a tool to sell products of brands. The project went worldwide as the team opened it up to anyone who wanted to develop their creativity by helping others. The participant had to design a cardboard sign with a creative copy that would invite the reader to reflect. They then had to give it to a person of their choice and film the entire process. Over two months, the project's website was filled with interesting videos that made a difference. Changing the words on the signboards of the people on the street, brought curious attention to the public's eye and allowed something new about their surrounding to be discovered. 

Creative words used:

“Tu sonrisa me hará más feliz que tu dinero.”
 (“Your smile makes me happier than your money.”)

“Meus sonhos são os mesmos que os teus. Mas eu não vivo só de sonhos.” 
(“My dreams are the same as yours. But I do not live on dreams.”)

Imagi-wow!

2 inspiring videos to boost your Imagination

Advertising that touches the heart

The new Tv ad for WWF goes along the lines of " The world is where we live in". The whole videos brings our senses together on how sometimes our minds, tend to see everything we see as separate. But looking at this video. One scene on the left of a human scenario and on the right, a scenario of the life of an animal. We ask ourselves, has what we created in cities and our lives come first or did it come from the inspiration we got from what was here already? The animals, nature, the world around us?

We have to get into this mindset, that each thing that we do has an effect. So if we want to live in a happy world, then the action starts from us.

It's not about the toothpaste..

Today i woke up, looked at the mirror and started to smile. Im not sure if it's because i look like a clown after waking up or maybe it's just a natural routine to open the curtains to allow my teeth to see the wonderful sunlight that shines in , or if you find yourself in England than we'll call it the neon whitelight! haha

Looking closer at the mirror, you'll notice that it's not all about the smile but actually it's about looking within, through the mirror of our souls: Our eyes. Looking within instead of looking without left me understanding more about my self and to explore the inner treaure chest which had been already found but needs to be opened in me. Just as looking beyond an oyster, you'll find what wonders it is capable of creating.

Below is an idea of creating a No-smile Campaign to encourage people to look beyond the exterior of maybe someone's looks or a smile and see deep into themselves and each other because we, as humans, tend to just judge a book by it's cover and leave out the contents within others and ourselves.

Let's break those teeth and look inside!! haha

Lighten up my day!

When we run ideas. where do we go to? Albert's einstein was right when he said "Look deep into nature, and then you will understand everything better." The answer came from the sun as BMW managed to use the same effect we have when we see the sun and close our eyes, seeing in our eyes, a circular image. so did the german brand, manage to place the BMW logo inside the heads of potential motorbike fans with the BMW Flash Projection. During a Superbike cinema commercial, the team flashed the BMW logo onto the eyes of the audience and at the end of the ad, the audience were asked to close their eyes and they would see the BMW logo. This creative idea n won Gold for Media Usage and Bronze for Film at the 2010 Epica Awards. Nobody know when the best ideas might come, but if they arrive, never lose them from your head. and dont forget BMW too! haha

Color the kid in me!

Do we ever get old or is it just a belief in society that after every birthday, our face starts to make love with the earth's gravitational pull and the wings of the aging monster takes over? This is not what Sicily's fashion village is saying as old people from the south of italy, pose around the town with some pretty amazing colors and sense of young trendy styles!

Don't forget that the kid in us needs to be feed with inspiration for Life!

Hiding something from me, baby?

I was in the bus today and in front of me was a young girl, who was actually quite pretty, so i smiled at her and she smiled back and that was when i got hit in the head with an idea. I was just wondering how our human mind goes on judging people just from their appearance. Ex. She looks hot, Wait her teeth are yellow, can your imagine Adry, your tongue going her mouth? But i later understood that once we stop judging the world around us, we actually live life better and live it more creatively. Why do we have to all have white teeth? To give off an innocent white smile? If someone has yellow teeth, than he or she is unique in their own way! Then i wondered how cool it would be if all of us, looked normal but when we smiled we had something cool in our mouths! Below is an idea for a yellow teeth person who wants to add some spice into his life!!

World Cup = Best Colour Therapy

Ole!!!!!!!!!!!!!!!!!! The World cup is on and let's get High with Colors!!!!

Come fishy fishy!

Sometimes , we wake up with actually no plans in mind, and that scary feeling leaves us shaking for something to occupy our creative hands with. I rushed to open my creepy art drawer and grab some paint, brushes and some white paper to bless something on them.

Now the best part comes: What the hell am i gonna bless it with? haha

I closed my eyes, drank some wine and suddenly had a strange image of a fish that was pulling me as if i was it's Titanic. Pulling me away. I wasn't sure for what, all i knew was that it was stronger that Popeye.

The outcome is below!

La vita è Awesome.. why?

Not sure why people love life?

Spend some wild time looking at the 1000 Awesome things!

Testa Verde?

The other day, i was passing by Hong Kong's underground MTR station and on both sides of the tunnel were ads telling the public about the Earth Hour 2010 happening on the 27 March where at 8.30 all around the world, lights will go black as we take part in the biggest awarness campaign against climate change! But at the side of my mind, poped out a doubt: The Hong kong public will do it but how bout the big shots of Hong Kong that don't really worry about saving as they are overloaded with fortune!?

Then i opened my email today and found out that Ferrari shocked the motoring intelligentsia gathered in Geneva for the prestigious Motor Show when they unveiled an environmentally friendly vehicle. It is a clear indication that prestigious supercar makers are beginning to take environmental concerns seriously.

Maybe we are all, actually, in this together?

Every small action, will give us a longer future!

Whisper her!

For our previous Online advertising brief, we had to find an ad and from there create a online ad for that product that would attract people to click it on a website.

I was kind of lost on which one to choose to i opened a chinese newspaper i found lying next to me and the first ad i got was for Whisper's women pads. I thought it was destiny and started to get wild with ideas!

The idea that won first place in my list was to create a kind of game so that not only girls would click it but guys might get curious and might want to play the game and maybe choose the right pads for their girlfriends.

You open a homepage and on the left there is the Whisper Ad in dark blue that will stand out. The trick to grab the viewers attention is the jumping princess who wants to get on the magic carpet..

The viewer will then help her get on the carpet and the carpet takes off and starts the game. Just by moving the mouse left to right, you have to prevent her from hitting the evil starts that represent the tough moments of a woman's menstruation process.

After a while, she will enter a white vortex to end the game and finally the whisper logo appears saying : Whisper, The experience you'll never forget!

Help Others with Color

How many times have we woken up thinking how cool it would be to create your own world just the way you want it to be? Not everyone is born into the crystal ball of life but there is always a way to make things better - more colorful.

The new ad for Starburst plays with a blank white playground and we- the young of the world- come in and start giving color to the place. Starburst gave up it's iconic yellow for a limited time to help raise awareness for the great work Camp Quality is doing in bringing color to the lives of young people effected by cancer. Donating just a color ( may just be a advertising technique to raise awareness for the brand, so they also decided to give a $100,000 donation to camp quality to really make a difference in this world where money and not only color can help others.


It's the small deeds in Life, That can make a BIG difference!Our planet is our playground and together, with every small change we make or do, we can make LIFE wonderful!