The new tvc for Extra Chewing gum really hints out a small message. A message of how in this life where everyone is looking to make a Big Impact.. it's actually really the small things that count. Love the final tagline they used to finish their tic. "Give Extra.. Get Extra!"
An clever emotional way of linking a chewing gum and seeing the potential of its silver lining and transforming it into a sharable origami..
What can you do today which is small but could mean alot to someone else?
Have you ever wondered how a small thing like an idea could have such an AWESOME expressive expansion? I believe that Ideas are MINI but do have a great power within.
Let's check how MINI used their MINI idea of using their car and having it's skin become a screen. This idea sure did create big buzz and lucky the driver who was taking that awesome beast around town!
Could that be the future of stand on one spot Billboard and Digital Signages?
Each day we get wake up, we are given a precious day to explore all that we can get curious about this day. Whether it is to do something new, crazy or just something usually done but in a different way. This new commercial for Canon shows how we can really go to extremes to fuel our inspiration and in this case, take the million dollar snapshots.
Today i opened youtube as usual, usually skipping the ad that pops up as soon as i can but this time, something struck me.. there was an inner calling to continue to watch the ad to see what was going to happen... and so i did. It was a captivating video about hidden passions and in this case it was of Megan Fox trying to connect to her passion of marine life, teaching a dolphin to speak.. It sure inspires us to follow our passions because only then is time, money and boredom put to the side and true life starts to flow..
It's been a while since i last fed you guys with some funky post. Today, It's a rather unusually interesting music + video by Willy Moon! Get groovin' cause Life is better when it keeps moving!!
With the Olympic just around the corner, Brands turn towards special themes linked to nation support.. P&G took a different turn up of teaming with Mums with a really beautifully put together video.
Communicative devices today compete with the use of our naturally God Given tool : our mouths. Clemenger BBDO have come up with an interesting way of summing up the TED event over in Sydney to see what was really being talked about during the talk. Check out the video below to see how the use of technology blended with a creative scope to act as a magnet, translating sound into text and then serving the audience with a healthy juice of ideas.
There is really no limit to anything !! Just play till you get the right toy.
Ideas for interaction are endless especially in the such interactive and socially based society we live in. Anything that connect and engages is the one..
Check out the video below of ASICS Marathon installation where the public could see if they could beat Ryan Hall's fast speed.
Ever wondered how important smell, effects the way we perceive our surroundings? A girl may be HOT!! but if suddenly she lets out a gas, opens her sexy lips and a fly comes out or even worst.. ok i wont go there.. that might turn you off.
TicTac's new campaign creates an humorous awareness of the "Worst Breath in the world". Random people get asked for directions in France and as they speak a sort of unusual flashmob takes over and everyone falls from the "SMELL" of his mouth.. this domino effects gets shown on a screen that depicts everyone, everywhere falling dead.. Really funny especially to wonder what the person involved would be thinking?...
Check it out and please beware.. You might get affected.
We are currently going through a pretty wild phase in the world and people seem so bogged down. We must learn to not only focus on worries but let our fun inner nature free. How? Just do something stupid today. This will tell your logic brain to chill out and feel better.
Remember first comes our Health than comes everything else..
How many times have we expected to have a nice day with a loved one and suddenly everything goes havoc with a wrong word said that had the power to create doomsday.
You see the way we use words has a great impact on our life. We can use praise or we can kill, we can create admiration or allude invisibility..
"The Dreaming The Same" project that began with a group of students from Complot Escuela de Creativos in Barcelona were convinced that creativity can offer more than just a tool to sell products of brands. The project went worldwide as the team opened it up to anyone who wanted to develop their creativity by helping others. The participant had to design a cardboard sign with a creative copy that would invite the reader to reflect. They then had to give it to a person of their choice and film the entire process. Over two months, the project's website was filled with interesting videos that made a difference. Changing the words on the signboards of the people on the street, brought curious attention to the public's eye and allowed something new about their surrounding to be discovered.
Creative words used:
“Tu sonrisa me hará más feliz que tu dinero.” (“Your smile makes me happier than your money.”)
“Meus sonhos são os mesmos que os teus. Mas eu não vivo só de sonhos.” (“My dreams are the same as yours. But I do not live on dreams.”)
Looks like some advertising agencies are really getting their hands or should i say business cards, dirty with creativity. JWT London has found a new way of showing their work on the back of their business cards. All you need is a smart phone and Blippar, the first image recognition app and there goes a unique way of agency-public interaction.
While all of us think that we are the most intelligent species around.. wait till you see the extraordinary video below of how dolphins create amazing bubble rings under water as they consume their day wisely as Bob Marley would do to not worry and Be happy .. and playful of course!!
This promotional video for India's Kerala State is remarkable as it holds something mystic about it. Everything fades in such a melodic way and brings in the breeze of peace. Great art direction plus the music gives me "peaceful" goosebumps.
With the world diving itself into the Digital pool, i sometimes wonder if we're missing out some important things, like emotional contact, feeling, the joy of returning to basic happiness?
This new Hallmark tv ad melts into one video, how a simple card can just brighten up any simple moment.
Im a pro-card man and i suggest you become one too!
What? Are you kidding me? Can i really give the world a glimpsy feel to my life from day 1 to where i am today?
Yes, my friends. Facebook is coming up with a new thing called "Timeline".
Check it out. Its actually a quite fun thought to be able to fly by the different stages of our friends. (ex. from No hair to loads of hair) Where is technology bringing us? I wonder if we'll be able in the near future to add videos on Facebook of that very moment sperm met egg and the magic that occurred from there. That would take Timeline to a new level.
Xmas is around the corner and it's a time where we forget about how much money we have in our pockets and look out in sharing happiness and joy to the people around us just like Santa with nice yummy presents...
Check out what these two creatives did to open the hearts of Advertising agencies for this Festive season and who knows. The magic of Christmas might see them getting the placement of their dreams.
