Brandtoo

When Brands hold a special place in your heart and why not..

 on your skin!

Go nuts with my building exteriors

Why have we been brought up to see buildings of a certain colour structure? Check out Barbara Kruger and Bernard Tschumi's eye watering Construction Decò. 

Another Pro-Xmas card Vid

Get me dirty with some creativity

Looks like some advertising agencies are really getting their hands or should i say business cards, dirty with creativity. JWT London has found a new way of showing their work on the back of their business cards. All you need is a smart phone and Blippar, the first image recognition app  and there goes a unique way of agency-public interaction.

Tick Tock Clock

The clock is ticking and ideas are flowing. Dominic Wilcox used his time wisely, bringing his ideas to life with the movement of clocks. Watch the video below and get passionate about the barrier creativity always goes beyond.

Singing under Creative Rain

I've just arrived back home to sunny italy after an unforgettable nice Graduation even if it was under London's romantic rain.. This video below from Japan sure does making singing under water way more fun to look at than a hiding under a big black english umbrella Graduation Hat...

Springin' good time

Great commercial... with a great springing effect! 

21st century beetle?

NO WAY! YES WAY! NO WAY! YES, THE NEW 21ST CENTURY BEETLE IS THE WAY!


Check out the new ad. It's got me goosing beetles bumps already!!

It's not about the toothpaste..

Today i woke up, looked at the mirror and started to smile. Im not sure if it's because i look like a clown after waking up or maybe it's just a natural routine to open the curtains to allow my teeth to see the wonderful sunlight that shines in , or if you find yourself in England than we'll call it the neon whitelight! haha

Looking closer at the mirror, you'll notice that it's not all about the smile but actually it's about looking within, through the mirror of our souls: Our eyes. Looking within instead of looking without left me understanding more about my self and to explore the inner treaure chest which had been already found but needs to be opened in me. Just as looking beyond an oyster, you'll find what wonders it is capable of creating.

Below is an idea of creating a No-smile Campaign to encourage people to look beyond the exterior of maybe someone's looks or a smile and see deep into themselves and each other because we, as humans, tend to just judge a book by it's cover and leave out the contents within others and ourselves.

Let's break those teeth and look inside!! haha

Lighten up my day!

When we run ideas. where do we go to? Albert's einstein was right when he said "Look deep into nature, and then you will understand everything better." The answer came from the sun as BMW managed to use the same effect we have when we see the sun and close our eyes, seeing in our eyes, a circular image. so did the german brand, manage to place the BMW logo inside the heads of potential motorbike fans with the BMW Flash Projection. During a Superbike cinema commercial, the team flashed the BMW logo onto the eyes of the audience and at the end of the ad, the audience were asked to close their eyes and they would see the BMW logo. This creative idea n won Gold for Media Usage and Bronze for Film at the 2010 Epica Awards. Nobody know when the best ideas might come, but if they arrive, never lose them from your head. and dont forget BMW too! haha

Slide away

This gotta be the best idea for a city! Slides everywhere, no worry if you didn't hear the alarm or can't get out of bed. You run out and the slides saves much time! How cool will it be if everything was so full of adrenaline! ( Who needs Red Bull now? ) Maybe it will make going to school or work fun. Changing a boring fast based city into a fun speedy gonzales adventure. It was funny to see who actually tried the slide and i must say, i saw old, young, business people, tourist.. cause in the end, our inner child wants to play!

Come fishy fishy!

Sometimes , we wake up with actually no plans in mind, and that scary feeling leaves us shaking for something to occupy our creative hands with. I rushed to open my creepy art drawer and grab some paint, brushes and some white paper to bless something on them.

Now the best part comes: What the hell am i gonna bless it with? haha

I closed my eyes, drank some wine and suddenly had a strange image of a fish that was pulling me as if i was it's Titanic. Pulling me away. I wasn't sure for what, all i knew was that it was stronger that Popeye.

The outcome is below!

Peel me if you please

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Ole ole ole!!!

The 19th FIFA World Cup is just around the corner and the world gets injected with loads of excitement and adrenaline to see which national soccer team will beat the other teams of the world and win that pride!

A really wild idea comes from the Dutch Football federation - Shirts that carry part of a soccer play with them!

Sit back and watch..

Advertising in the new era is looking for more bubbles to burst and grab as many people as possible experience something cool about a brand? But where can we go beyond the usual boring stuff?

On 5 May, BMW held Asia's 1st Interactive 3D Building Projection in Suntec City, Singapore. The best place in Singapore to burst BMW's Joy as the projection plays with the buildings tetris looking tiles. The whole video bring the audiences into a world of unpredictability.




You never know, what we'll come up with next ... haha

Ideas possess me

This morning, i opened my curtains to a great sunny day , a good way to wake up and feel excitement for the day. Then i open facebook and there i go typing on the profile's status bar : There is so much to do, but what should i do?

A question that is pretty interesting if we go deep into it. I believe we're here to give something to make this world a better place but where do we start?

I then opened Youtube and i get this video in front of me!

Messages are everywhere.. Let's OPEN OUR EYES BIG !!!!!!!!!

Portfolio Night 8 Hong Kong

Last night was a night to remember. A night that concluded all the hard work, Harmeet and I have put into our wild portfolio. Days and especially long nights spent hiding in our creative secret place: POLYU school of design computer rooms. Our passion to create ideas that are not just there to make money and make clients happy but the ideas that will stand out and make living better, make life funner!! (Not sure if funner exists as a word) but i sounds good!

5.30pm: We find ourselves arriving at the Portfolio Night 8 event in Hong kong. Excitement fills our bodies as we head to the reception to get our name tags and find out which creative director will get to spy on our portfolio and see whether we have the ''creative sperms in us to give birth to some wonderful baby creations?''

The night was great: meeting so many creative people, getting great advice and not forgetting the yummy food and drinks waiting to get adopted by some hungry mouths!!

There are some lessons are learned for this experience:

1) Have faith in your work before you try explaining it to someone else.

2) Never feel bombarded when someone gives you comments but use it has a ladder to your success tree.

3) Have fun in what you do, no matter what!

Funky Adry on Portfolio website?

Chris Kyme spys on my portfolio

Staple me to death

As ideas run out, we try to find out ways to tell the world that wasting paper kills trees!

Greenpeace in China launched this innovative advertising campaign reminding office workers about the connection between their use of paper and the long term sustainability of the forests. “The more you staple, the more trees are chopped. Save office paper.”

Testa Verde?

The other day, i was passing by Hong Kong's underground MTR station and on both sides of the tunnel were ads telling the public about the Earth Hour 2010 happening on the 27 March where at 8.30 all around the world, lights will go black as we take part in the biggest awarness campaign against climate change! But at the side of my mind, poped out a doubt: The Hong kong public will do it but how bout the big shots of Hong Kong that don't really worry about saving as they are overloaded with fortune!?

Then i opened my email today and found out that Ferrari shocked the motoring intelligentsia gathered in Geneva for the prestigious Motor Show when they unveiled an environmentally friendly vehicle. It is a clear indication that prestigious supercar makers are beginning to take environmental concerns seriously.

Maybe we are all, actually, in this together?

Every small action, will give us a longer future!

Dance Dance!!

Remember when your mum used to tell you that partying doesn't do no good. It just brings you into the evil direction? Parents, listen up!

BC Hydro, the third largest electricity supplier in Canada, proud supporter of the Vancouver 2010 Winter Olympic Games, are trying to engage with the public in the games by focusing on the future of energy efficiency at the Power Smart Village in Vancouver.

What's their wild idea?

A dance floor of 65 cm square tiles sitting on springs hooked up to generators. The harder people dance, the more the springs go up and down, and the more energy is generated. LED lights flicker on and off in each tile, and a monitor screen shows the dancers the relationship between their movement and the energy they’re generating.

So guys! It's time to save the world and PARTY!!!!