Lighten up my day!

When we run ideas. where do we go to? Albert's einstein was right when he said "Look deep into nature, and then you will understand everything better." The answer came from the sun as BMW managed to use the same effect we have when we see the sun and close our eyes, seeing in our eyes, a circular image. so did the german brand, manage to place the BMW logo inside the heads of potential motorbike fans with the BMW Flash Projection. During a Superbike cinema commercial, the team flashed the BMW logo onto the eyes of the audience and at the end of the ad, the audience were asked to close their eyes and they would see the BMW logo. This creative idea n won Gold for Media Usage and Bronze for Film at the 2010 Epica Awards. Nobody know when the best ideas might come, but if they arrive, never lose them from your head. and dont forget BMW too! haha