Thursday, 11 February 2010

Mamma Nature

Thursday, 11 February 2010

How to make people in Hong Kong reduce their carbon emissions? Those were the words written in thick, bold letters on our new online advertising brief. This issue affects all of us! We might have forgotten in our wild life, about how our planet is going wildly MAD!! The snow icy sugar festival that has made most of Europe a little bitter or the weird humidity that has been socializing with Hong Kong recently ..

Guess it's time to make a difference.. The eco friendly way! Apple has always been a brand that never forgot which tree it came from. The importance of being different but staying together to help one another in saving what is ours. Planet Earth!!

One small way to start some change? Apple has come up with an iPhone app that acts as a substitute to taking your Tesco loyalty card to the store. You download the free app, enter your name and Clubcard number, and it then becomes a barcode that you scan at the till instead of the plastic itself to earn points ..

Technology for a better world!


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