When we talk about advertising, the main aim is to create an inner desire in the people to want to experience what is being put out there. The tricky part here is to make it unique cause routine stuff bores the mind. So bring out the marijuana, ok. I'm kidding, Kids wash that out of your heads!! Go for some healthy stuff like candy floss! haha
The ArtScience Museum of Singapore found a unique way of promoting it's new exhibition called "Shipwrecked: Tang Treasures and Monsoon Winds". The idea was brought into the public as underwater posters in large communal swimming pools where people could dive under to uncover what was hidding beneath the waters. As for the above water engagements to the exhibition, banners that looked like pirate ship wind veils were attached to to lamp post to not only create an excitement to read it but to feel the feeling of pirates and shipwrecks in the city.
Find your excitement for past treasures when you feel that the present city lifestyles is missing the mystery..
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