Playful reading for Smart ones

When you think Playboy, what comes in your mind?
Naked chicks maybe?


The new Campaign for the brand wanted to let readers know that the magazine was holding much more excitement than just admiring women's unique milk factories but had interesting news too.


Below are the playful use of image and words in their print ads whereby themes like Deforestation, Crack Addiction and Silicon valley topics where used to make sexy scenes of the ads, feel intelligent.


Quit reading normal magazines. Go for the intelligent ones and make daddy proud...