How do you sell something that nobody would thinks it's worth to save? Tasmanian, Blobfish are under extinction and How do we makes Australians know it needs help?
Instead of producing a commercial, Australian television series, The Gruen Transfer took to the streets and pavements of Sydney to motivate the public to do something. “Given the Blobfish is such an unattractive, lazy, miserable looking beast, it’s pointless asking Australians to care about the problem. But you can make it their problem. Get right up in their faces in all our fugliness and promise to leave them alone if they make one simple gesture.
When the public get scared, they'll do anything to run from it! BOOO!
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