Flies are just some of God's creation that have always been misunderstood and considered a pest to humanity. I believe that everything we were given on this planet, was to make life what it is today.
Eichborn, the German publishing house, used flies to get the word out on their exhibition stand at the 2009 Frankfurt Book Fair (Frankfurter Buchmesse). Eichborn’s logo includes a fly so it made sense to use flies to carry the logo in a “fliegenbanner” with the words, “Eichborn, der verlag mit der Fliege” (the publisher with the fly). Ultra light miniature banners were attached to 200 flies with natural wax. The flies, carrying an extra load, tended to land on people for a rest, getting the attention of people all over the display area. The Jung von Matt team behind the campaign tell us that flies were not harmed in the process. After a short time the banner dropped off by itself.
Advertising is using a medium to communicate a message in a fun way. What the creative agency have done, made flies feel more important about themselves and also spread the joy of watching a fly land on someone with a message, smaller that any normal ad.
Who needs a message in a bottle anymore?
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