Wednesday, 8 July 2009

Cleaning the Green Way

Wednesday, 8 July 2009

Cleaning is one thing people always link to as ''a pain in the ass''. I usually make a real big mess in what do but this gives me a sense of freedom and creates a higher chance of creative expansion.. That's what i always tell my dad when he comes to tell me about the disaster i created. What if cleaning up got more fun!?

The Clorox Company launched Green Works, a 99% plant-based cleaner, with the Reverse Grafitti Project, a 140-foot-long mural developed by grafitti pioneer Paul “Moose” Curtis. Curtis used Green Works to create a mural of native plant life, clearing away years worth of dirt and pollution.

The campaign won a Gold Media Lion, a Silver Outdoor Lion and a Bronze Design Lion at Cannes International Advertising Festival. The project, based in the entrance to San Francisco’s Broadway Tunnel, was based on Paul’s earlier work in Leeds and London in the UK, sponsored by companies such as Smirnoff.

Can you imagine how much wonderful pieces of artwork we can create with the dirt we find in this world?

I bet Mother nature won't mind a Natural Ecological Makeover!


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