Breast Milk, Yes we want!

In this brief created by us (Kalinda & I) we wanted to encourage mothers to breastfeed their children by creating awareness of the benefits. Every year around one million and a half babies die from the misuse of formula. Due to the absence of essential vitamins needed for healthy babies growth. With further research, create an awareness campaign that encourages mothers to understand the benefits of natural breast milk for them and their babies.

After getting lost in the High Wycombe hills in the middle of the night, we came out with some crazy ideas. We wanted to make the people around participate with this awareness campaign so we created stickers of " I Love Mum's Milk" that we stuck on people boobs. Our Target was to have more younger ladies have this stickers as they could set a trend of breastfeeding. On the bottom, is the website where people get log on and get extra info about the benefits of breastfeeding.

Then we wanted to play with the psychological side of kids and their desire for something natural and what else then freshly produced from the babies mama!

This Ad below, plays with the innocence of babies, showing how the baby on the right is jealous of the baby next to him who gets breastfed.

The ad above, simply made with typography is showing how the 100% nutrients in breast milk can give kids the best. That's always want mothers want for their kids.. THE BEST!!